The passion of sports and the power of technology in Netherlands and Europe

Netherlands Sports Technology Cup is a 2-day hackathon to celebrate innovation in Sports Analytics, Sports Data, Sports Marketing and Sports Technologies across Europe.  Hosted at Amsterdam Arena, the 120-person event is a fun, innovative competition for top professionals, academics, and university students to collaborate and showcase creativity, technology expertise and passion for innovation prototyping around Sports Technology. From stadiums & venues, injury prevention, high performance, fan engagement, business leadership, coaching, virtual reality, artificial intelligence — the Netherlands Sports Technology Cup looks to re-imagine what comes next in sports, media, stadiums and entertainment. 

Only 120 spots. It’s a Free event!  Pre-Register your interest now!

30 Teams

2 Days

3 Questions


How it works

Teams (up to 5 members) from the same company or university, will prototype and test complex Sports Technology solutions over 48 hours, with mentoring from some of the world’s leading vendors, technologists and sports scientists. The Netherlands Sports Technology Cup will have up to 120 participants (up to 30 teams total) competing in the Sports Technology hackathon challenges with competitors drawn from backgrounds including STEM (Science, Technology, Engineering, Maths), Big Data Analytics, Internet-of-Things (IoT), Sports Science, Sports Management, Sports Marketing and pure-play Sports Technology vendors providers and non-sports disciplines.


Netherlands Sports Technology - Case Study and Challenges

Participants in the Netherlands Sports Technology Cup will be tasked with creating integrated Sports Technology, Sports IoT and Sports Data solutions and prototypes – involving technology, performance, business, strategy, wearables, virtual reality, artificial intelligence, IoT and big data analytics concepts. Teams will be judged based on three criteria:

1. Technical Sports Tech

Does it do what it says on the box? Does your solution work?   Is the technology approach correct?

2. Commercialization

Is the solution actually solving a business need?  Is there a sustainable business model?

3. World Market

How does the solution reach the world of Sports, Media, Entertainment, Health and Technology?


To make sure you get the most out of the Sports Tech Cup, pre-hackathon briefing will be made available to competitors the week before the event.  We’ll also be providing some background resources you may find useful in preparation for the competition.


Enter your details and get notified when registrations are opened